![]() Instagram is now the premier platform for fashion industry announcements ( Alexander Wang announced his H&M collaboration on Instagram) and the arena in which designer brands compete most vigorously for airtime. Photograph: Instagramįashion has embraced Instagram to a greater extrent than any other industry. “Instagram is a world of commodified hipsterdom”. Theoretically, Instagram is more high-minded than reality TV, because it shows you a kaleidoscope of viewpoints from all over the world. You get to watch attractive people living their lives, at a level of apparent intimacy that makes it compelling. It is a bit like watching reality TV, in fact. It is a guilty pleasure, a cosy comforting world where everyone dresses really well and is also, like, super nice. All pigeon-toed loafers on pretty tiled floors and nail art on a hand holding a street-truck burger. Instead of being hip, it is a world of commodified hipsterdom. What more could I possibly want?īut what Instagram isn’t any more is cutting edge. It has catwalk shows in real time, street style from all over the world, plus you get to see every time someone you know buys a new coat. Anyway, that would be idiotic: in 2012, Facebook paid $1bn to buy it it is now valued at $35bn. ![]() So I am absolutely not about to declare Instagram over. Sometimes I wake up in the night and, half asleep, reach for my phone and start scrolling through my feed, which at that hour is Lily-Rose Depp in novelty socks, people I vaguely know in New York taking overlit selfies in bars and insomniacs on a 3am camera-roll jag posting throwback photos with mawkish captions. Let me get one thing straight: I love Instagram. ![]() ![]() She is a taking a brave stand against – OK, poking fun at – the disproportionate power and influence of Instagram, which has overtaken the Farrow & Ball paint chart as the sacred text we must live by. She is the Rosa Parks of a society oppressed by thigh gaps and tyrannised by heavily filtered brunches. It’s not exactly satire – I don’t think you can really satirise Instagram, that would be like satirising kittens – but Socality Barbie skewers something about how plastic Instagram has become. Sociality Barbie’s weekend away capsule wardrobe. ![]()
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